EPISODE 3: SOPHIE COOTE

This episode is with wonderful Sophie Coote, co-founder of @sir__ , the cult fashion brand she launched in her early twenties alongside her friend and business partner, Nikki Campbell.

In this episode, Sophie shares candid reflections on the realities of building a business in the fast-paced world of fashion. She speaks openly about burnout, the shifts she’s made to protect her creativity and wellbeing and the kind of freedom she believes is essential for true leadership - even when it challenges traditional expectations.

We also talk about the role of kindness in business, why she sees it as one of the greatest strengths a founder can bring to the table and how she’s evolving her relationship with ambition as both a business leader and a creative.

It’s an inspiring conversation about resilience, self-discovery and building a career that feels true to you.