The Power of a Friction Audit
Samantha Wills Samantha Wills

The Power of a Friction Audit

For a long time, I prided myself on being a great planner. On the surface, it looked like efficiency. I was organised, productive, on top of everything. But under the surface, I was constantly stressed. Small irritations would spiral. Days felt jammed and overwhelming. I took this as proof that I was simply busy - a natural byproduct of doing a lot. Stress wasn’t just inevitable; it was, I believed, necessary.

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Maternity Leave as a Founder: When Stepping Away Isn’t an Option
Samantha Wills Samantha Wills

Maternity Leave as a Founder: When Stepping Away Isn’t an Option

When my son was born, I was back in work mode just days later. As the co-founder of an agency, maternity leave wasn’t as neatly packaged as I expected. While I was in hospital, clients were changing projects and shifting budgets. Staff changes needed my immediate attention. The business I had built from the ground up still pulled at me - even as I was recovering from childbirth.

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